In
order for the empire of the Italian fashion group to continue to grow and build
even stronger brand reputation the company must continue to excel. Some of the most important aspects for a
company are to forecast trends, economic status, demographics and global
changes. Over the course of the term, we
were able to analyze and forecast different aspects of our fashion house. We had the opportunity to dive into the
fashion house and analyze many aspects of the company. Each forecast was
probable towards the final sales forecast because it helped me better
understand the company.
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| Theme. |
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| Texture. |
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| Print. |
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| Cultural Influence . |
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| Color Board . |
Each forecast touched a particular niche such
as, color, trends, runway, street style, texture and a deep research of the
history of the company. All aspects play a huge role to the final outcome;
sales. Every forecast is important and
helps generate current and future sales. Bringing in photos and key statement
pieces from the runway and street style helped me have a better understanding
of the construction of garments and a vision of his clientele. Both aspects are
important for buyers to allocate the merchandise successfully. Color and texture can evoke emotions and
build character to the final product. The more knowledge of history the better
the forecast can be for the future.
