Armani will face the future with confidence.

In order for the empire of the Italian fashion group to continue to grow and build even stronger brand reputation the company must continue to excel.  Some of the most important aspects for a company are to forecast trends, economic status, demographics and global changes.  Over the course of the term, we were able to analyze and forecast different aspects of our fashion house.  We had the opportunity to dive into the fashion house and analyze many aspects of the company. Each forecast was probable towards the final sales forecast because it helped me better understand the company.

Theme.

Texture.

Print.

Cultural Influence . 

Color Board .

 Each forecast touched a particular niche such as, color, trends, runway, street style, texture and a deep research of the history of the company. All aspects play a huge role to the final outcome; sales.  Every forecast is important and helps generate current and future sales. Bringing in photos and key statement pieces from the runway and street style helped me have a better understanding of the construction of garments and a vision of his clientele. Both aspects are important for buyers to allocate the merchandise successfully.  Color and texture can evoke emotions and build character to the final product. The more knowledge of history the better the forecast can be for the future.  

Sales Forecast

Giorgio Armani is one of the most significant Italian fashion designers that is globally recognized. Armani is known for his timeless silhouettes and his immaculate tailoring. He brings luxurious fabrics to life on set and on the red carpet. His notable suiting was first worn by Richard Gere in 1980’s, American Gigolo. Many social lights trot around in his fairy-tale creations, made out of lavish textiles. Armani is an expert on bringing his collections to the spot light through marketing and advertising. From luxury ready-to-wear to a youthful and price reduction line, Armani continues to stride through the fashion industry with poise and new innovations.

Armani will face the future with confidence.

Luxury Touch

Texture elements are featured in many designs on garments. Many textures are influenced by our surroundings such as; animals, nature and home furnishing.  A designer can be inspired by the gracious and majestic feathers of a peacock. The intricate spirals and vibrant coloring can be interpreted beautifully onto fabric. Touch is one of our main senses and most valuable to our hands. Texture in fabric can be described as bristly, flat, harsh, shiny, velvety and thick. Texture comes in many different shapes, sizes and touch.

A silk shell with matching silk fabric trousers is the perfect combination.  

A block of ice has a  slick and smooth hand.

The internal layer of a coconut has a flat surface touch and silky feeling.

Silk  bedding is the ultimate key for an elegant style with its lustrous and shiny fabric.

Scales on Scales

Scale textures sleeves.

Thick and rugged skin.

 Hanging pangolin with overlapping scales. 

The eye can touch the scale.

Inspiration.

Navy and Sapphire

It was a twinkling show at the Giorgio Armani Spring 2013 Ready-to-wear collection in Milan.  It was a galaxy inspired collection with shooting stars or should I mention how garments were flying on the runway with shades of cool and sapphire blues, blacks and metallic grays.  

We all know that shooting stars occur thousands of times during one night but Giorgio Armani shot the stars back into galaxy. As stars struck the runway everyone wished for his timeless pieces. Not only did he create timeless garments he added a mixture of futuristic silhouettes with a galaxy inspired color pallet.

Color Forecast Assignment

                                                         New York London Milan Paris

This past month color pallets were being photographed on the runway from around the world. The House of Giorgio Armani featured cool, glittering and dazzling colors for his Spring 2013 Ready-to wear collection in Milan. 

Color Story
Giorgio Armani
 Spring 2013 Ready-to-wear